Lycom

Redefining Agency Identity & Digital Presence

Designing a dynamic, high-conversion agency website that showcases services, culture, and expertise, driving client acquisition and talent retention.

Role

Frontend Architect

Timeline

3 Months

Team

2 Developers, 1 UI/UX Designer

The Challenge

Lycom (formerly Upspell), a rapidly growing creative agency, faced a disconnect between their high-quality output and their online presence. Their previous website was static, slow, and failed to communicate their vibrant company culture or the depth of their expertise. This resulted in low engagement from potential clients and difficulty in attracting top-tier creative talent in a competitive market.

The Solution

We executed a complete digital transformation for Lycom, building a bespoke agency platform that merges aesthetic excellence with conversion-driven functionality. The new site features a headless architecture for blazing-fast performance, immersive case study layouts to let the work speak for itself, and a dynamic 'Life at Lycom' section to showcase their team culture. We prioritized storytelling, using subtle animations and micro-interactions to guide users through the agency's narrative.

Key Features

✓Headless CMS integration for effortless content management.
✓Immersive, interactive case study showcases.
✓Dynamic career portal with culture-focused storytelling.
✓Dark/Light mode toggle with persistent user preference.
✓Advanced SEO architecture for improved organic visibility.

Tech Stack

Next.jsReactSanity.ioFramer MotionTailwind CSS

The Process

Brand Strategy

Conducted workshops to redefine the brand voice, resulting in the 'Bold & Minimal' design philosophy.

UX/UI Design

Created high-fidelity prototypes in Figma, focusing on micro-interactions and smooth page transitions.

Headless Implementation

Developed a modular content schema in Sanity.io to give the marketing team full control over the layout.

Performance Tuning

Optimized asset loading and implemented code-splitting to achieve a sub-second First Contentful Paint (FCP).

Key Results

Increased organic traffic by 200% within the first 3 months post-launch.
Doubled the lead conversion rate through optimized landing page funnels.
Improved average session duration by 150% due to engaging interactive elements.
Attracted 5x more qualified job applicants through the new careers section.

Target Audience

Startups, Creative Agencies, Enterprise Brands seeking high-end digital representation.

Future Scope

We are currently exploring the integration of WebGL for interactive 3D asset showcases and an AI-driven project recommendation engine.

Visit Live Project